May 1, 2011, Harwood, North Dakota- After several years of market research and development Bruce Brodsho, President and owner of Eco2wear, announces the introduction to the market place of Woodiees, a men's underwear collection that will revolutionize the way men buy and wear underwear.

Woodiees are amazingly comfortable underwear, made for the man who wants style and exceptional comfort.  Woodiees uses TENCEL, an eco-fabric derived from wood cellulose.  Choose from three styles, boxers, boxer-briefs, or briefs.  This specially designed Underwear has been created to fit a man’s anatomy. They support without binding, won’t ride up, and move with your body no matter how active you choose to be.

Woodiees® are so incredibly comfortable, once you've tried them, you will never go back to cotton.  Woodiees has thought long and hard about it, and they are committed to developing uncommonly comfortable products that compliment and improve your lifestyle.  With boxers, briefs, and boxer briefs currently available, you’re sure to find that Woodiees® has the shape and size you’re looking for.

1)         Woodiees® are the ultimate level in underwear comfort.

2)         Natural men’s underwear that will fit your lifestyle

3)         Guarantee they won't ride up

4)         Made from Tencel®, an eco-friendly fiber made from wood

5)         Available in 3 styles, and classic colors

6)         Great for sensitive skin

7)         The use of wood fiber fabric reduces water use, and your environmental footprint, by as much as 75%!

Hard Facts:  Did you know that it takes about 700 gallons of water to produce one pair of cotton blue jeans?

The part of the underwear industry that gets eco-conscious people in a bunch is found in the harvest and production of conventional cotton, which is water and chemical intensive agriculture. Its reputation is marked with being the world’s most pesticide-intensive crop.

What is Tencel Cotton vs. Tencel Eco friendly Woodiees Comfort HARD FACT: Lots of water is used to farm conventional cotton. Approximately 400 gallons of good old H20 are required to make a single cotton undershirt! That’s the pits!

Cotton Products:

1)         Only 2.4 % of farmland worldwide is dedicated to cotton

2)         Cotton accounts for:

a)         24% of global insecticide sales

b)         11% of global pesticide sales

c)         Cotton crops worldwide are sprayed with $2 billion of chemicals, almost half of which are classified as hazardous by the World Health Organization!

i)          Can harm soil micro-organisms

ii)         Pollute ground and surface water

iii)         Adversely affect health of humans

iv)        Harm beneficial insect populations

v)         Adversely affect health of wildlife

Tencel – The New Age Fiber: 

1. Water, most vital for life, is managed uniquely by TENCEL®’s properties.
2. TENCEL® absorbs excess liquid and quickly releases it again into the atmosphere. The true nature of TENCEL® can be found in this perfect interaction. If that does not constitute the dawning of a new age, then what does?
3. Fibrils are the key to the performance and possibilities of TENCEL®.
4. Fibrils are tiny components (little "hairs") which make up the fiber. The unique structure of the fibrils allows the production of textiles which, until now, could only be dreamed of. This is the first cellulose fiber whose functionality is based on this innovative structure. The controlled and regular arrangement of these tiny fibrils leads to new functional properties. The fibrils are hydrophilic and optimize the absorption of moisture with excellent cooling properties.

Moisture Management:

1. Moisture transport as a result of tiny fibrils that is found in all fibers.
2. In contrast to synthetic fibers, with reduced wicking properties, TENCEL® offers unique moisture transport. The fibril structure of TENCEL® supports this natural fiber property, guaranteeing optimum conditions for the skin. Synthetic fibers cannot absorb moisture into the inside of the fiber inside of the fiber.
3. In contrast to cotton, TENCEL® controls and regularly absorbs moisture. Moreover TENCEL® absorbs 50% more moisture than cotton. By contrast polyester does not absorb moisture.

Tencel® - The Skin Sensor:

1)    The skin is the largest human respiratory organ.  Human skin acts as a protective shell, regulates body temperature and maintains water balance. TENCEL® supports these body functions acting like a second skin.

2)    A subjective feeling of well-being depends considerably on moisture absorption and on surface structure of the fibers. Rougher fibers can lead to skin irritation. The extremely smooth surface of TENCEL® feels soft and pleasant to the skin. The reason for the fine surface of the fiber is low fiber stiffness.

a)    Smooth fiber structure

b)    Temperature control

c)    Irritation free

d)    Suitable for sensitive skin

Hygiene:

1)    When it comes to hygiene and the growth of bacteria, the inherent and natural properties of TENCEL® deliver a variety of benefits for sensitive skin.

2)    TENCEL® does not give bacteria a chance to grow.

3)    Bacterial growth is prevented in a completely natural way. The perfect moisture management of the fiber is the key. When moisture is produced it is directly absorbed from the skin and transported to the inside of the fiber. Thus no water film is produced on the skin where bacteria could grow.

a)    Bacterial growth reduction

b)    Moisture vapor transport

c)    Chemical free

d)    Irritation free

Multi-Dimensional TENCEL®:

1)    TENCEL® knows no limits.  TENCEL® can be manipulated in a creative manner to produce a diversity of fabric aesthetics. Manipulating or controlling fibrillation produces a wide variety of fabrications, from suede-like or peach touch surfaces to a clean, smooth silky touch. Depending on the form of processing employed, very fine hairs form on the surface of the fiber to a greater or lesser extent.

2)    TENCEL® with Multi-touch:  Looks ranging from rugged denim in casual wear to silky peach skin surfaces are all possible in TENCEL® by manipulating the fibrils - very fine hairs found on the outer fibers. As with silk, this fibrillation is responsible for the pleasant and soft hand of TENCEL® fabrics.

3)    A non-fibrillating form of TENCEL® is also available (TENCEL® LF and TENCEL® A100)

4)    Endless possibilities

a)    TENCEL® has an extensive fiber portfolio which includes filling and micro fiber variants.

b)    TENCEL® FILL is the answer to the search for a natural filling material for bedding. The excellent moisture management guarantees a pleasant and dry climate as you sleep. Moreover, TENCEL® regulates the temperature when sleeping.

c)    TENCEL® MICRO, a very fine and smooth fiber type, completes the portfolio. The silky feel of TENCEL® MICRO is a guarantee of outstanding comfort.

5)    Variety rules

a)    TENCEL® offers a variety of styling possibilities. Fabrics with natural elongation and recovery properties can be created using innovative techniques without having to use elastomeric fibers.

b)    The high tenacity of TENCEL® in both a wet and dry state increases the dimensional stability of the end product. Even a small percentage of TENCEL® in the yarn or fabric makes textiles particularly durable.